Mass Obama Campaign Emails Take Passive-Aggressive, Guilt-Riddled Turn

The 2012 Obama Campaign has taken an oddly passive-aggressive turn.  Normally the bulk emails they send out asking for donations try to be cheerful.  Occasionally President Obama says he may "call you," or Michelle Obama talks about a semi-romantic dinner with you.

This time, however, the language of the email is still friendly, but instead of small talk, the email first takes a semi-passive-aggressive turn, then simply tries to guilt you into giving money to Mr. Obama's campaign.  Here is a short excerpt, emphasis mine:

I know we've been sending you a lot of email lately. That's because we're staring down a critical fundraising deadline tomorrow at midnight.

You know what that means for your inbox, but let me give you a sense of what that looks like around here.

The staff and I are working around the clock, powered by too much coffee. It's been way too long since we called our moms. And we've all had more pizza and bad takeout in the past few weeks than anyone should have in a year...

That's why we've been emailing this week, and that's why I'm obligated to remind you once more that the deadline is coming up in a matter of hours.

In other words: expect to get more emails.  Oh, and the least you could donate is $3.00 while we work to reelect our President while eating crap food and cheap coffee.  You're welcome.

Obama 2012: "We need your money, jerk"

Here is the email in its entirety:

From: Rufus Gifford, BarackObama.com
Subject: Why we've been sending you emails
To: "XXXXXXXXXXXXX" (xxxxxxxxxx@xxxxxxxx.com)
Date: Thursday, September 29, 2011, 2:34 PM

Friend --

I'm the national finance director here at OFA.

I know we've been sending you a lot of email lately. That's because we're staring down a critical fundraising deadline tomorrow at midnight.

You know what that means for your inbox, but let me give you a sense of what that looks like around here.

The staff and I are working around the clock, powered by too much coffee. It's been way too long since we called our moms. And we've all had more pizza and bad takeout in the past few weeks than anyone should have in a year.

No one's complaining; that's what we signed up for. And we're not doing this just because it's our job to make sure the campaign has the resources it needs. We're doing this because it's part of what defines this movement.

From the beginning, we've refused to take money from D.C. lobbyists and corporate special interests. Our operation is fueled by people inspiring each other to take ownership of this campaign.

That's why we've been emailing this week, and that's why I'm obligated to remind you once more that the deadline is coming up in a matter of hours.

If you're able to, will you chip in just $3 today?

https://donate.barackobama.com/Friday-Deadline

For all of us here at HQ, and all of the staff and volunteers across the country counting on these resources, I really appreciate your help.

Rufus

Rufus Gifford
National Finance Director
Obama for America

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